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This seminar is available through invitation only. Please contact us via email for more information.

You may also telephone us toll-free at 1-800-874-8278 for US callers or +1-201-894-8200 for international callers.

Our office hours are Monday through Friday from 8:00 a.m. to 5:00 p.m., Eastern Time.

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ECG ValueSelling Seminar

ECG ValueSelling is a powerful and easy-to-learn methodology, proven to help salespeople improve the quality of their sales and close more business. It is designed to allow you to uncover the business issues that your customers face and to link the unique value of your solution as the best way to meet their business needs/issues.

The methodology uses a formula-based tool that can be easily tailored and applied to any selling situation and will assist sales reps and managers to have a more consistent and predictable selling process.

ECG ValueSelling improves the prospecting, focuses the sales effort, shortens sales cycles, and increases closing rates. The process includes the three most critical selling skills required in today's market, the six principles for successful motivation of buyers, and tools to create value by aligning buying criteria with your client's business and personal goals.

The ECG ValueSelling program is delivered through a multi-faceted adult education system, combining self-paced interactive learning with a hands-on workshop. Upon completion of the workshop, participants leave with their own completed workbook, a copy of the ValueSelling book, and access to the eValuePrompter^®, a proprietary electronic sales tool.

You will learn how to:

• Qualify your prospects and motivate them to place immediate focus on your campaign,
• Identify and reach the real decision makers at potential client companies,
• Plan and execute more effective calls into all levels of customer organizations,
• Differentiate your solutions as they relate to the customer's personal and business needs,
• Focus on differentiated value and reduce losing sales to lower-priced competition,
• Craft effective and mutually beneficial plans and timelines for prospects to maintain forward progress, and
• Reduce the "no-decisions" that consume up to 40% of most selling cycles.

See the complete Seminar Agenda.

Who should attend?

Sales Representatives and Sales Managers who need to identify and reach higher level decision makers, improve prospecting and qualifying skills, diagnose stalled decisions, increase forecast accuracy, reduce discounting, and expand opportunities.

eValueSelling^®

The tuition includes eValueSelling, a self-paced online learning program designed to lay the foundation for ECG ValueSelling. Participants will learn key principles and vocabulary that they will need to participate in the workshop. The combination of online and hands-on training is the optimal approach for adult education.

Prerequisite

Prior to the seminar, all participants must complete eValueSelling, an online, self-paced interactive training system that enriches the participation in the seminar and maximizes the value of workshop participation. It can be completed directly through a web browser with no special software and can be stopped and started at will.

eValuePrompter^®

At the conclusion of the course, each participant will have access to the eValuePrompter for one year. This electronic tool boosts efficiency by identifying every aspect of the sales process in the proper sequence, from initial call planning through each sales call to planning the next steps to final agreement and implementation.

Experienced faculty

ECG has been providing high-level communications training to leading companies around the globe for over 30 years. The instructors that teach our seminars are the same people who personally coach the top executives at our client firms, and they will work directly with you for the entire two days.

Unique Benefits

Your on-site training will be supported and reinforced by the inclusion of the following on-line and off-line materials:

• Pre-program access to eValueSelling^®, an online training program to prepare for the ValueSelling methodology,
• The 160-page book, ValueSelling: Driving Up Sales One Conversation At A Time, that discusses the concepts of ValueSelling,
• 1-year access to eValuePrompter^®, an online tool to apply and execute the ValueSelling framework, and the
• ECG ValueSelling Workbook, which includes customized case studies, tactics, and tips.

Tuition

Tuition for the ECG ValueSelling workshop is $2,295, which includes the pre-seminar eValueSelling^® program, the two day on-site seminar itself, access to all of the additional valuable tools and materials listed above, as well as breakfast and lunch each day of the seminar.

Money-back guarantee

We guarantee that you will improve your sales with ECG ValueSelling. If, for any reason, you are not completely satisfied, we will refund your money, no questions asked.

Reserve your space today!

This seminar is available through invitation only. Contact us for more information about attending.