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Seminar Agenda
Executive Persuasion℠ Seminar
Day 1
The Art & Science of Persuasion
- Theories of Persuasive Communication
- Types of Persuasive Messages
- Myths about Persuasion
- Persuasion in Historical and Cultural Context
Benchmark Recording
- How effective are you right now?
- What feedback have you received?
- What advances have you made since Executive Presentations℠?
- What challenges do you face?
- Exercise: Recording with coaching.
Persuasion Principles
- Presenter characteristics
- Audience characteristics
- Three sources of persuasion in rhetoric
- Advance your ideas despite objections
- Convince your skeptics
T-Bar expansion: Introducing the ECG Message Matrix℠
- Targeting your objective through outcome-based thinking.
- Linking your audience and objective to reach shared solutions and results.
- T-Bar preparation under pressure.
- The ECG Message Matrix℠: Choosing the best message for each audience.
Take One!
- Record expanded T-Bar presentation
Increasing Your Persuasive Impact
- Using words, voice and body for passionate delivery
- Refining your message
- Grabbers & closers
- Effective use of stories
- Dealing with resistance
Day 2
Tough questions, tough audiences
- Remain in control during difficult or hostile questioning
- Anticipate and neutralize negatives
- Stay on track during interactive presentations
- Exercise: The toughest questions you will face
Control tactics
- Take control of debate
- Refocus the room
- Use body language to control the room
- Wake up the audience
Prepare and rehearse
- Rework your plan & incorporate feedback
- Develop an airtight strategy
- Create key messages that speak directly to your objectives
- Target your audience
- Deliver with finesse and style
Take Two!
- Record your T-Bar presentation with Q & A.
Playback and critique
- Assess content & structure
- Feedback from role-playing audience
- Determine the fit of delivery and message
- Identify strengths & weaknesses
- Does impact match intentions?
Take Three!
- Responding to difficult questions
- Managing emotionally-charged audiences
- Maintaining composure
Playback and critique
- Assess your control & composure
- Determine your persuasive impact
- Watch your expression as you field difficult questions
- Acknowledge strengths
- Select key areas for development
Personal development planning
- Incorporate group and instructor feedback
- Draw conclusions from the recording
- Decide where your improvement emphasis should be
- Look ahead to your next period of development
Return to the Seminar Description.
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