Articles & Reprints
We are pleased to present a selection of original and reprint articles focusing on a variety of communication issues that we hope will be of interest to you.
“Data do not speak for themselves. To succeed at an Advisory Committee Meeting, a drug development team must bring its data to life.”
- — Steven Cohen presents a brief primer on preparing for
the drug approval process.
“They say a picture is worth a thousand words, but in sales sometimes a few chosen words can punch up your point with more power than any four-color brochure. But which words?”
- — An interview with Frank Carillo from Selling Power magazine.
“Anyone with a message and an audience to reach must embrace the reality that he or she is the medium, and therefore, the key to shaping both the message and the way it is received.”
- — Peter Giuliano on the lessons of the 2004 US presidential campaign in this reprint from The Public Relations Strategist magazine.
(PDF FORMAT / 1.7KB) Copyright 2005 The Strategist.
Reprinted with permission by the Public Relations Society of America (www.prsa.org).
“Historians will argue over his record, but if there's one clear thing about Ronald Reagan's legacy it was his uncanny ability to fashion simple but powerful messages and convey them with force and believability.”
- — Peter Giuliano comments on the former president's unique style in this reprint from The Public Relations Strategist magazine.
(PDF FORMAT / 1.8Kb) Copyright 2004 The Strategist.
Reprinted with permission by the Public Relations Society of America (www.prsa.org)
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