• Large bank responds to 320-page RFP with four-day presentation and gets smiles and nods and wins huge contract

• Pharmaceutical company wins approval of new drug from regulatory agency

• Pre-IPO road-show generates higher stock prices

• Telecommunications manufacturer wows the press with a new product

• Sales force learns critical scientific facts from a researcher and enjoys it

• Wall Street firm has their best-ever client conference

• Petroleum company gets global employee buy-in for company-wide change

• "Unpromotable" executive becomes Vice President

Pharmaceutical company wins approval of new drug from regulatory agency
A large pharmaceutical company was introducing a new drug that was first in its class. The FDA required them to make a presentation to an Advisory Committee Meeting, a public session that included a vote for or against approval of the drug at the end. This event culminated ten years of research that cost over 100 million dollars. The drug had the potential to earn that back many times over, but needed to clear this regulatory hurdle in order to get to market. We helped the company through every step of preparation, developing the message strategy, refining the script of the presentation, coaching the speakers, and developing a high-speed response team for any question, drawing from the material from all the years of research. In the end, the main presentation had 81 slides. There were nearly two thousand back-up slides and the team could access any one of them within twenty seconds of a question. Not only did the drug receive a unanimous vote for approval, but several committee members complimented the speakers and publicly praised them for the speedy responses to questions.

Pre-IPO road-show generates higher stock prices
A major division of an international corporation was facing a spin-off. The Chairman of the new entity asked us to help put together the "Road Show" that the management committee would deliver to the financial community in anticipation of the IPO. We focused the strategy and honed the message for clarity and punch. It was essential to create the impression of substance, competence, and a glowing future. The underwriters responded so strongly to the presentation that the stock opened almost 50% higher than expected and sold for 25% more than that a month later. The Chairman told us personally that he attributed the success directly to the advice and coaching we provided.

Telecommunications manufacturer wows the press with a new product
A telecommunications equipment manufacturer was preparing a major conference for financial analysts, industry analysts and the press. They called us in to help prepare the speakers and the messages to announce a new product offering and a new service in alliance with a software developer. They needed to balance technological innovation with business impact. They hit the mark at the conference and opened the door for a successful launch with all the positive attention of the analysts and the press.

Sales force learns critical scientific facts from a researcher and enjoys it
A research company was launching a highly technical product that its sales force needed to understand well enough to discuss knowledgeably with clients. They had limited background, but needed to come across as competent in the field. The company chose the most qualified researcher to present the new product, but they were worried that she wouldn't make it interesting enough for the sales force or be able to hit the right level of technical detail. We worked with her to develop a script that explained everything clearly and collaborated with a graphic artist to support the script with a detailed technical animation. The animation was essential because it broke down the complex processes into simple elements, using engaging imagery. We balanced the artistic goals of the animator along with the scientific goals of the talk, using sound communication principles to prevent the vivid animation from eclipsing the speaker and her message. The talk was a tremendous success and is now a part of the sales training process in the form of a CD-ROM, combining the speaker's words with the images of the animation.

Wall Street firm has their best-ever client conference
When a financial services client was planning a large client conference, they decided to bring us in to help focus and coordinate the messages and to raise their delivery skills to the "wow" level. The first step was an initial day-long strategy session that included message development and a revamping of their materials. As the next step, we rehearsed and coached the speakers, honing the message and the delivery. The result was the best client conference they ever had. They expect it to generate considerably more business throughout the coming year.

Petroleum company gets global employee buy-in for company-wide change
A major petroleum company wanted to launch a new product and change its global image. Our initial role was to facilitate a message development session. After the planning meetings, the company sought our guidance for meetings on the local and worldwide level, to achieve "buy-in" from sales, marketing, and technical people. We engineered those meetings to dispense with a large chunk of negativism. Through their own guided discussions, the participants came to accept the plan and actually see it as a positive event in their lives.

"Unpromotable" executive becomes Vice President
An executive in a manufacturing firm was having trouble with his image. Senior management saw him as unpromotable and not leadership material. His personal style was side-tracking him. We developed a plan to shift the perceptions of the leadership team. The first step was attending one of our seminars. Next, he worked with us to prepare for several major presentations. After the third impressive presentation to the Board, his immediate superior began to see him in a different light. He was now dynamic, forceful, persuasive, and open to his staff. The Board granted him more responsibility. A while later, he received a promotion to Vice President of the company's fastest growing division. To this day, the executive continues to acknowledge our role in his success.