Day 1

1. State of the Communicator (taped exercise)
   1. Your current communication effectiveness
   2. Feedback you've received
   3. Advances you've made
   4. Challenges you face
   5. Retaping with coaching
2. Strategic Communication: Planning Techniques to Heighten Your Impact
   1. Expand the PREP Process Model^sm
   2. Refine your T-Bar technique for efficient preparation under pressure
   3. Targeting your objective
   4. Advanced audience analysis
   5. Building the link between your audience and your objective
3. T-Bar^sm Presentation
   1. Present your plan on camera
   2. Get salient feedback from instructors and the group
   3. Eliminate hazardous gaps, pitfalls, and ambiguities
   4. Make your ideas concrete
   5. Clarify: edit down to the essence of your message
4. Strategic Structuring
   1. Filling in the "what" side of the T-Bar
   2. How to structure for maximum impact
   3. From ethos and Pathos to the "military model": the pros and cons of various approaches
5. Interactive Exercises and Discussion
   1. Grabbers and closes
   2. Sound Bites
   3. Pull the rabbit out of the hat
   4. Concretions
   5. Use of language
   6. Visuals
6. Specialized Skills
   1. How to take control of debate
   2. How to refocus the room
   3. How to use body language to control the room
   4. How to wake up the audience
   5. Power pausing
   
   
   Day 2
   
   
7. How to Handle the Tough Questions-and the Tough Audiences
   1. How to stay in control in the heat of difficult or hostile questions
   2. How to anticipate and neutralize negatives before anyone speaks them
   3. How to stay on track during interactive presentations
   4. Black-and-Blue Drill^sm on the toughest questions you will face
8. Preparation and Rehearsal
   1. Rework your plan and incorporate feedback
   2. Develop an airtight strategy
   3. Create key messages that speak directly to your objective
   4. Key your talk to your target audience
   5. Deliver with finesse and style
9. Videotaping Your Presentation: Take One
10. Playback and Critique
    1. Assess content and structure
    2. Get feedback from audience role-playing listeners
    3. Determine the fit of your delivery with your message
    4. Identify strengths and weaknesses
    5. See if your impact matches your intentions
11. Videotaping Your Presentation, Take Two: Difficult Audience Role-Play
    1. Your colleagues and instructors simulate your worst-case audience
    2. Respond to the difficult questions
    3. Take control as arguments flare among your listeners
    4. Maintain your composure as listeners try to derail you
    5. Advance your ideas in light of objections
    6. Convince your skeptics
12. Playback and Critique
    1. Assess your control and composure
    2. Determine your persuasive impact
    3. See if you avoided defensive or angry responses
    4. Watch your expression as you field difficult questions
    5. Acknowledge strengths
    6. Select key areas for development
13. Developing Your Personal Plan
    1. Incorporate group and instructor feedback
    2. Draw conclusions from the videotape
    3. Decide where your improvement emphasis should be
    4. Look ahead to your next period of development

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Copyright© 2002 E.C.G., Inc.